New year's resolutions for the newspaper industry
In this article on editorandpublisher.com Steve Outing explains how newspapers should become "podcast gods" that aren't afraid to "wiki." And with the money they're going to make from free classifieds, they may even be so bold as to ease up on Web site registration barriers and finally figure out how to publish where the young people are.A quote: "Young people aren't picking up the habit of print readership, because they're too distracted by the Internet, cell phones, Playstations and whatnot. So let's resolve to reach them where they are: on the Web, on instant messenger services, on cell phones, on Playstation consoles, etc. (A recent report from a colleague, Monique van Dusseldorp, noted that Playstations have become news devices. Take a look at this funny TV commercial from Belgium.)"
